Preparing the planet for an ice cream revolution.
Launched in the spring of 2020, Brave Robot’s animal-free ice cream was looking for ways to get the word out about their amazingly delicious product made by science. In conjunction with The Urgent Company, we created a fun, futuristic social campaign to get consumers hyped for the first ice cream of its kind.
Responsibilities: Create social media graphics and animations, assist with research and copywriting
Brave Robot ice cream is made with the good of the Earth in mind, so we created a weekly social campaign called #MindMeltMondays to teach fans awesome facts about the planet — and the importance of preserving it.
#MindMeltMondays
Creative Team
Agency: The Urgent Company
Brand Strategy Paul Ayers, Jon Spear
Communications Manager: Amanda Odmark
Creative: BriElle Munizzi