Leaving a permanent mark on pop culture fans.
Netflix knows that fandom runs deep. That’s why we partnered with them for Geeked Week 2023 to give viewers a chance to showcase their love permanently. We worked with tattoo shops across the country to give fans tattoos from their favorite Netflix shows like Stranger Things, Wednesday, and Black Mirror — all for free.
Responsibilities: Lead art direction and production design for event signage and merchandise, create social media toolkits for artists and partners, assist with microsite design and development
We created a microsite where fans could instantly book their Geeked Ink appointment at one of five participating cities. We also armed our shops with a social media toolkit to promote their tattoos and drive site traffic. All available tattoo appointments were booked in less than 48 hours.
Getting ink on the books.
Decking out the shops for #GeekedInk.
From custom signage to kickass swag, we added touches of branding to our tattoo shops to customers get hyped for their fandom tattoo. They shared their ink and love with us on social media using #GeekedInk
Creative Team
Agency: Madwell
Group Creative Director: Laura Wasson
Design Director: Rachel Matts
Senior Art Directors: Ryan Kurtz, BriElle Munizzi
Web Development: Mike Carrigan
Social Media Team: Jeremy Clyde, Ian Rubini
Fabrication Partner: Millwright
Production Partner: Blue Revolver