Keeping New York City strong in the fight against COVID-19.
The New York Department of Health was seeking a fresh, engaging way to keep residents informed during the COVID-19 pandemic, so we created a web series called NYC, Let’s Talk Covid! Every week, comedian Matt Richards (former host of HQ Trivia) chats with NYC’s top health experts to get the facts straight and give viewers a light at the end of the pandemic tunnel.
Responsibilities: Develop series brand identity, create on-screen graphic and news segments, assist with series development, design promotional ads and teasers
Brand Identity
The branding of this series was designed to convey the energy and hope of New York City as it prepares for the release of the COVID-19 vaccine and continues developing safety protocols to protect its citizens.
Creative Team
Agency: Bandujo Advertising + Design
Creative Director: Ryosuke Matsumoto
Art Director: BriElle Munizzi
Motion Designers: Tian Hughes, Muhammad Raza
Junior Copywriters: Justus King, Caleb York
Production: Maleika Cole, Alexis Lamper