Hanging up on family drama during the holidays.
From burnt dinners, to bickering relatives, to a barrage of questions about their love lives, millennials deal with a lot of family chaos during the holidays. As a wireless provider who offers incredible service and savings without a family plan, we recruited a panel of celebrity “drama experts” to dish out advice on our social channels and help make the season a little more bearable.
Responsibilities: Lead visual direction for campaign collateral, art direct photography and video footage, assist with creating social media content
#NoVisibleDrama
Twitter users leveraged our “hashtag hotline” to submit their juiciest, wildest family drama to our panel of experts: Mike Johnson (The Bachelorette, Bachelor in Paradise), Gizelle Bryant (The Real Housewives of Potomac), and Matt Bellassai (Unhappy Hour, BuzzFeed). They gave our fans personalized advice and even some free swag to help them decompress all season long!
Continuing the conversation.
We also brought our campaign to TikTok, where social media stars Josh Peck, Serena Kerrigan, and Brooke Averick shared their own lighthearted stories of family drama. They also took to the comments section to provide followers with some words of wisdom to help them escape the chaos with Visible!
Awards & Honors
Shorty Awards, 2022
Bronze: Integrated Campaign
Audience Honor: Integrated Campaign, Twitter Partnership
The ONE Club for Creativity, 2022
Gold: Integrated Branding Campaign
Merit: Social Media
Featured Press
Creative Team
Agency: Madwell
Creative Director: Courtney Schopfer
ACDs: Julia Compton, Libby Dean, CJ Thomas
Senior Art Director: BriElle Munizzi
Art Director: Eric Holton
Copywriters: Kelsey Nguyen, Apoorva Prabhakar
Associate Art Director: Sara Kuzmenka
Associate Copywriter: Kaela Shelby